Regulatory pitfalls of advertising in Singapore.
Cheng, Andria Peishi.
Lim, Dawn Meishan.
Kong, Karen Xiao Jing.
Date of Issue2006
College of Business (Nanyang Business School)
Advertising - the most visible part of the marketing communications mix - is ubiquitous and virtually unavoidable. Often critised as a tool for firms to exploit consumers, most countries have put in place some system of regulating it.
Final Year Project (FYP)
Nanyang Technological University