Web marketing for Singapore's tourism industry
Koh, Edna Ngin Lan.
Lee, Hwee San.
Quek, Koh Wee.
Date of Issue2000
College of Business (Nanyang Business School)
This research studies the extent to which Singapore is marketing herself as a tourism destination through Internet usage. It analyzes the Internet marketing approaches used by tourism organizations and the degree to which Singapore tourism websites meet travellers' needs.
Final Year Project (FYP)
Nanyang Technological University