Managing customer relations : the effects of customer relationship strength on customer retention
Hoong, Gui Min
Shu, Ping Wen
Date of Issue2006
College of Business (Nanyang Business School)
The objective of this study is to fill this gap in the business knowledge base by building and operating a model to investigate the relationship between customer retention and the strength of the relationship enjoyed by companies with their clients.
Final Year Project (FYP)
Nanyang Technological University