Johnson & Johnson's baby care products in China.
Chong, Yen Yin.
Tan, Leanne Pei Ying.
Tay, Chiou Rong.
Date of Issue2006
College of Business (Nanyang Business School)
The report looks into the marketing environment of J&J's baby care market in China. An analysis was done on the marketing mix of J&J as well as those of its main competitors. Subsequently, a competitor analysis was also carried out and suitable recommendations were made for future improvements.
Final Year Project (FYP)
Nanyang Technological University