Marketing of high technology : the impact of information technology on the sales performance of insurance agents.
Hong, Khan Wai.
Peh, Eng Chuan.
Tan, Siew Choo.
Date of Issue2006
College of Business (Nanyang Business School)
This research focuses on the impact of technology on the salesperson's activities. The study integrates a literature survey with quantitative research to investigate the relationship between the usage of technology and the alignment of salespeople's time within the insurance services industry.
Final Year Project (FYP)
Nanyang Technological University