Budget accommodation in Singapore : a demand and supply perspective.
Chay, Sau Fong.
Pok, Daniel Ren Mian.
Date of Issue2007
College of Business (Nanyang Business School)
Tourism has always been one of the key economic drivers in Singapore. Hotel average occupancy rates reached a record high of 91% in July 2006 and are projected to be high over the next few years. This research aims to find out the market potential of the budget accommodation (BA) segment and the business strategies of the existing BAs in Singapore.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University