dc.contributor.authorTan, Yan Tingen_US
dc.contributor.authorYam, Yvonne Yim Yien_US
dc.date.accessioned2008-09-24T07:37:59Z
dc.date.available2008-09-24T07:37:59Z
dc.date.copyright2005en_US
dc.date.issued2005
dc.identifier.urihttp://hdl.handle.net/10356/9936
dc.description.abstractThe focus is specifically on the homosexual market in Singapore. We find out their demographics and purchasing preferences - from there we link their group identity with probability of purchase, for companies that want to target them.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior
dc.titleChasing the pink dollaren_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorChen, Geraldine Yee Fongen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record