Chasing the pink dollar
Tan, Yan Ting
Yam, Yvonne Yim Yi
Date of Issue2005
College of Business (Nanyang Business School)
The focus is specifically on the homosexual market in Singapore. We find out their demographics and purchasing preferences - from there we link their group identity with probability of purchase, for companies that want to target them.
Final Year Project (FYP)
Nanyang Technological University