Persuasive writing techniques in fundraising.
Poon, Yi Qian.
Tan, Angeline Siang Ching.
Thong, Hui Ling.
Date of Issue2005
College of Business (Nanyang Business School)
This paper seeks to determine the concerns of corporate organizations in making sponsorship decisions, and how accurate the Voluntary Welfare Organizations are in their perceptions of these concerns. This will provide an insight into the persuasive writing strategies applicable in making a successful initial contact through the sponsorship letter.
DRNTU::Social sciences::Sociology::Social and public welfare
Final Year Project (FYP)
Nanyang Technological University