Now showing items 21-40 of 1161

    • One click away : a campaign on seatbelt safety in Singapore 

      Woo, Christoper; Chan, Joshua Wai Yuen; Lim, Kathy Xiu Yi; Phua, Jia Jia (2019-03-29)
      This report presents One Click Away, a seatbelt safety campaign aiming to encourage young Singaporeans to wear their seatbelts in the rear seats of Private Hire Vehicles. The campaign was developed by four final-year ...
    • Mama shop 

      Leong, Elysa; Giam, Zoey Weng-Ye; Chia, Jeline Sin Ning; Chin, Vanessa Sze Hui (2019-03-29)
      This report is a documentation of the student film Mama Shop. In this paper, we will dive into the process of making this film, breaking down the specifics of what went behind the scenes. Through this paper, we will be ...
    • Dollar scholar squad : a digital-centric educational communication campaign empowering undergraduates to manage their money 

      Auo, Chelsea Xin Yuan; Choo, Candy Peixuan; Choo, Tiffany Ying Xuan; Ng, Ginnette Hui Xian (2019-03-29)
      "Dollar Scholar Squad" is a communication campaign that encourages graduating students, about to transition into working life, to adopt better money management behaviours in terms of budgeting. This campaign was developed ...
    • Gestation 

      Tan, Pearly Yi Xian; Lim, Isabella Xing Hui; Chin, Jaime Shuk Li; Yeow, Clement Min Heng (2019-03-29)
      Gestation is a documentary that revolves around Jess Station, a cis-woman who dresses up as a pregnant woman as her drag persona in Singapore. The film delves into Jess Station’s lifestyle in drag and explores the boundaries ...
    • Celebration : the culture edition ; China, Japan and Korea in Singapore 

      Koh, Jasmine Kai Min; Lee, Zi Jin; Lim, Prisca Yanyi (2019-03-29)
      A journalism feature celebrating how Singapore has adopted and adapted cultural influences from China, Japan and Korea. Influences from these three countries have brought about an expansion of creativity, an expanded ...
    • Let’s talk care : a communications campaign to promote advance care planning (ACP) in Singapore 

      Chew, Esther Pei Ting; Haikal Latiff; Lim, Say Hwee; Tan, Freda Li Thong (2019-03-29)
      This paper presents ‘Let's Talk Care’, a health communication campaign that aims to raise awareness about Advance Care Planning (ACP) in Singapore among Singaporeans aged 50 to 64 who do not have any life-threatening ...
    • Walk 2 remember : tackling dementia together, one step at a time 

      Tee, Bertrand Zhi Ying; Lee, Su Fang; Ng, Yong Quan; Woon, Amanda Kai Li (2019-03-29)
      Walk 2 Remember is a pioneering health communications campaign that aimed to promote intergenerational walking behaviours amongst Singaporean adults and the senior relatives they live with in a bid to combat dementia in ...
    • Double trouble 

      Bay, Gladys Yun Ting; Wynn, Thant Sinn Halyn; Soh, Jovina Chui Ling; Loo, Sean Jia Jie (2019-03-29)
      Double Trouble is a Final Year Project (FYP) narrative produced by Double Axe Productions, which comprises of four undergraduate students — Glady Bay Yun Ting, Halyn Thant Sinn Wynn, Jovina Soh Chui Ling, Loo Jia Jie Sean ...
    • Moving on 

      Chua, Ying Jia; Ho, Bernice Wanting; He, Tina Xiao; Tan, Vanessa Xin Hui (2019-03-29)
      This report details our journey in producing the short documentary Moving on; 回娘家. From the initial stages of idea formation to post production, this report reflects our experience, the challenges we met with and the ...
    • Private matters : an educational campaign on preventive habits for urinary tract infection (UTI) 

      Foo, Zhan Hao; Lee, Jia An; Nurul Asyikin Abdul Latiff; Tay, Jasmine Hui Zhen (2019-03-29)
      This paper presents Private Matters, Singapore’s first educational campaign on preventive habits for Urinary Tract Infection (UTI). Targeted at female undergraduates aged 19-23, Private Matters aimed to communicate and ...
    • Re-wired 

      Fan, Jason Yuk Hei; Tan, Rebecca Yen-Ru; Sim, Emma Hui Xian; Yap, Elyse Hua En (2019-03-29)
      This report presents RE-WIRED, a Wee Kim Wee School of Communication and Information (WKWSCI) undergraduate Final Year Project campaign to encourage Singaporean youth aged 18 to 25 to reduce their electrical and electronic ...
    • The influence of similarity on likability when using emojis 

      Chai, Glynis Yun Xin; Kan, Shalyn Yi Xian; Tan, Sophia Jia Jia (2019-03-29)
      This study investigates the relationship between the use of emojis and perceived likability of the sender. A 2 (emoji valence: positive vs. negative) x 2 (message valence: positive vs. negative) x 2 (message repetition) ...
    • Tiny thinkers! A campaign to educate and empower parents to kickstart their child's computational thinking learning through everyday activities 

      Chen, Peijun; Lau, Germaine Leonora Jia Yin; Lau, Jermaine Ying Jie; Teo, Yisi (2019-03-29)
      Against the backdrop of Singapore’s commitment to achieving a Smart Nation, this paper explores how Computational Thinking (CT) learning can be made equally accessible to children aged four to seven across all family ...
    • Unfamiliar 

      Phua, Aloyscious Jia Hao; Lim, Jeremie Jie-Min; Soh, Jia Hui; Yong, Andrea Shu Wei (2019-03-29)
      Unfamiliar is a 16-minute short film Final Year Project produced by What’s The Name Productions. The production team consists of four undergraduates from the Wee Kim Wee School of Communication and Information (WKWSCI) at ...
    • How clicktivism enables moral licensing : the effects of social observability and impression management on subsequent prosocial behaviour 

      Tan, Si Jin; Wang, Kelvin Wen Hsing; Ong, Kheng Hian (2019-03-29)
      In recent years, token acts of online support, also known as Clicktivism, have received much criticism for decreasing subsequent prosocial behaviour. However, it is unclear when and why individuals perform less prosocial ...
    • Life is live 

      Foo, Jia Lin; Lim, Gabriela Tien Shan; Wei, Keziah Qi Zi; Chia, Matilda Aquila Li-Ling (2019-03-29)
      Life is Live follows the journey of a live-streaming celebrity in China, Danny, whose life is built on today’s digital entertainment culture of instantaneous user-generated content. We dive deeper into his relationship ...
    • Pride in our tide 

      Then, Chloe Jiaqi; Gomez, Gwendelyn June; Suen, Sharmane Lin Hui; Tay, Hwee Yong Michelle Jung (2019-03-29)
      Pride in Our Tide is a communication campaign aimed at improving menstrual knowledge as well as to foster positive attitudes towards menstruation among Singaporean men and women aged 18 to 25. This was done in three phases ...
    • Face zit together 

      Chew, Ashley Yue Lieng; Goh, Jia Xuan; Tan, Mitchell En Sheng; Wong, Kelly Suet Yeng (2019-03-29)
      Face Zit Together is the first local public health communication campaign that aims to reduce the negative attitudes towards acne sufferers, who suffer from moderate to severe facial acne, amongst adolescents aged 12 to ...
    • Not your standard deviation 

      Tan, Adeline Poh Kim; Goh, Rachel Jin En; Hedger, Shanice Vanessa (2019-03-29)
      Not Your Standard Deviation explores issues surrounding non-normative lifestyles in conservative and heteronormative Singapore. Our project was inspired by the increasingly deviant behaviour of our generation - from ...
    • Muscle Mind : a pilot campaign designed to cultivate the growth mindset in lower primary students 

      Emmanuella, Jane Stephanie; Koh, Letitia Rui Xin; Tan, Shu Yun; Ho, Vanessa Simin (2019-03-28)
      This report details the process and research findings from Muscle Mind, an educational pilot campaign on growth mindset organised by four final-year students from the Wee Kim Wee School of Communication and Information. The ...