Huang, Jing Si.
Kan, Jeannice Huixian.
Tan, You Ming.
Date of Issue2005
College of Business (Nanyang Business School)
The report seeks to explore the merits of various brand valuation methodologies by academics. In addition, a new methodology is proposed and a study is carried out to test the usefulness of the new methodology.
Final Year Project (FYP)
Nanyang Technological University