Performance attributes of the Boston Consulting Group Matrix.
Kwan, Wei Ling.
Date of Issue2005
College of Business (Nanyang Business School)
Our research paper extends upon previous research on the BCG matrix by applying the concept of the matrix from a between-the-entity point of view and within the local context. Our objective is to help average investors make easy comparisons of financial performance across the four cells of the matrix.
Final Year Project (FYP)
Nanyang Technological University