Sentosa : pricing strategies.
Lim, Wei Hsiung.
Sim, Crystel Yuexia.
Woon, Seik Yen.
Date of Issue2005
College of Business (Nanyang Business School)
Possible pricing strategies such as dual pricing and one-ticket-enters-all pricing system for Sentosa to increase revenue.
Final Year Project (FYP)
Nanyang Technological University