Investigation of the factors influencing female undergraduates' slimming activities.
Tay, Elizabeth Bijun.
Date of Issue2005
College of Business (Nanyang Business School)
The phenomenon of females attempting to lose weight even though they are not overweight is a common one in the Asia-Pacific region. In this research, we investigate three factors that may drive this phenomenon: self-esteem, public self-consciousness and exposure to “thin-ideal” media.
DRNTU::Business::Advertising::Moral and ethical aspects
Final Year Project (FYP)
Nanyang Technological University