Profit modelling of newspapers circulation for Singapore Press Holdings
Chng, Cheow Sheng
Fang, Elvin Li Fong
Date of Issue2005
College of Business (Nanyang Business School)
The creation of a mathematical model to predict the sales volume and subscription proportion of twos newspaper namely Straits Time and Lian He Zao Bao.
Final Year Project (FYP)
Nanyang Technological University