Southwest model in Southeast Asia.
Sim, Johnny Sze Qiang.
Young, Ming Ee.
Date of Issue2005
College of Business (Nanyang Business School)
The recent growth of budget airlines in Southeast Asia has sparked off debates over their sustainability. This report analyzed the success factors of Southwest Airlines that constitute the Southwest Model. We integrated this Southwest Model into Southeast Asia and evaluated its applicability in the region.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University