Exploratory study on the retail and marketing environment in Singapore.
Foo, Joyce Yin Yin.
Chang, Diana Suet Yarn.
Date of Issue2005
College of Business (Nanyang Business School)
This applied research project was carried out as an exploratory study to determine whether the presence of anchor stores play a significant role in affecting customer’s patronage decisions to shopping malls.
Final Year Project (FYP)
Nanyang Technological University