dc.contributor.authorPok, Nee Thingen_US
dc.contributor.authorRathi Rajanen_US
dc.contributor.authorWan, Felicia Poh Guanen_US
dc.date.accessioned2008-09-24T07:36:29Z
dc.date.available2008-09-24T07:36:29Z
dc.date.copyright2005en_US
dc.date.issued2005
dc.identifier.urihttp://hdl.handle.net/10356/9797
dc.description.abstractThere are many products available on the market. The consumers base their buying decision on the advertisements available which are the only avenue of information on the products available. This research group seeks to find out how reliable such information is.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Advertising
dc.titleA study of local consumers' perceptions on advertising practices for slimming products and servicesen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorToh, See Kiaten_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US


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