A study of local consumers' perceptions on advertising practices for slimming products and services
Pok, Nee Thing
Wan, Felicia Poh Guan
Date of Issue2005
College of Business (Nanyang Business School)
There are many products available on the market. The consumers base their buying decision on the advertisements available which are the only avenue of information on the products available. This research group seeks to find out how reliable such information is.
Final Year Project (FYP)
Nanyang Technological University