Practical application of marketing principles for iQUE Nest.
Siew, Sher Lynn.
Date of Issue2005
College of Business (Nanyang Business School)
This research study aims to examine issues from the perspective of a home-grown brand, iQue Nest, on areas like its overall marketing strategies from planning a suitable product positioning, creating the right packaging, selecting the most appropriate distribution channel to integrating the marketing communication. Multi-level marketing structure in particular is researched on to determine if it is suitable for the bird nest product category.
Final Year Project (FYP)
Nanyang Technological University