Brand equity and firm performance in the U.S. pharmaceutical industry.
Tay, Aileen Ai Li.
Kor, Lee Pern.
Date of Issue2005
College of Business (Nanyang Business School)
This paper examines the relationship between brand equity and firms’ performance among firms in the U.S. pharmaceutical industry. Our results show that brand equity is positively correlated with firms’ performance.
Final Year Project (FYP)
Nanyang Technological University