Exploratory study : the influence of brand recognition on retail store image.
Yeo, Jolene Siew Woon.
Date of Issue2005
College of Business (Nanyang Business School)
Investigates the relationship between two brand elements, namely brand awareness and brand image, and their influence on consumer perceptions of retail image. Proposes a model of relationships between perceptions of retail image and number of recognizable brands on offer at a retail establishment with the presence/absence of an anchor brand.
Final Year Project (FYP)
Nanyang Technological University