Effects of assurance on high assurance knowledge consumers' behaviors.
Ho, Stefanie Ying.
Date of Issue2005
College of Business (Nanyang Business School)
In this study, we examine the value and the communication of different assurance levels to consumers possessing different levels of assurance knowledge, purchasing from retailers of different levels of business reputation and also, determines if the better communication of different assurance level affects consumers’ purchase intentions.
Final Year Project (FYP)
Nanyang Technological University