Globalisation of Asian fashion brands.
Seet, Mei Mei.
Chua, Lois Shanru.
Date of Issue2005
College of Business (Nanyang Business School)
This study focuses on the globalisation of the fashion industry. Characteristics of both international and Asian fashion brands are analysed and a positioning model is formulated along with specialised recommendations for Asian fashion brands to facilitate their branding strategies in expanding beyond regional borders.
Final Year Project (FYP)
Nanyang Technological University