Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts.
Lee, Yee Yern.
Tay, Amanda Ting Jing.
Woon, Gwen Chiu Yun.
Date of Issue2005
College of Business (Nanyang Business School)
This paper will revolve around the launch of MSDN Magazine in the Asia-Pacific and the examination of the various aspects of the direct marketing campaign to determine its effectiveness.
Final Year Project (FYP)
Nanyang Technological University