A study of consumer perceptions of no-frills Japanese-concept hair salons.
Low, Ying Ying.
Lee, Fiona Huifeng.
Tan, Jasmine Szu Chieh.
Date of Issue2005
College of Business (Nanyang Business School)
This Applied Research Project (ARP) was carried out to gain a deeper understanding of the hair salon industry and to determine the reasons behind the increasing number of no-frills Japanese-concept hair salons. Our study is focused on QB House.
Final Year Project (FYP)
Nanyang Technological University