Factors that influence consumers when applying for debit cards.
Ong, Wei Ming.
Tee, Jin Hao.
Teh, Tze Fong.
Date of Issue2005
College of Business (Nanyang Business School)
This study aims to identify the various factors which influence consumers when deciding whether to apply for a debit card and the relative importance of the respective factors on the decision making process.
Final Year Project (FYP)
Nanyang Technological University