Media war : the case of MediaCorp Singapore and Singapore Press Holdings.
Lee, Shwu Ling.
Tay, Diana Wee Ling.
Date of Issue2005
College of Business (Nanyang Business School)
This project details the development in the Singapore media scene, particularly from year 2000-2004. The strategic interactions of the two media players are anlaysed using Game Theory to understand their decision- making processes.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University