Battle in the skies : budget airlines in Singapore
Cai, Serene Xinchun
Tan, Daphne Li-Lianne
Date of Issue2005
College of Business (Nanyang Business School)
The aim of this research is to explore the competition between budget airlines in Asia from a consumer's perspective. In addition, the study also hoped to identify and recommend innovative areas a budget airline can focus on to compete effectively.
Final Year Project (FYP)
Nanyang Technological University