Exploratory study of the public's perception towards corporate responses.
Mak, Wai Fung.
Tan, Jessica Geok Peng.
Date of Issue2005
College of Business (Nanyang Business School)
This exploratory study seeks to provide insight to the written mode of complaint responses as it has been found that the most preferred method of communicating opinions in the region is writing in to a newspaper. The Straits Times (ST) was chosen as our main source of primary data because of its wide readership in Singapore.
Final Year Project (FYP)
Nanyang Technological University