Consumer perceptions of nutrition claims.
Ong, Shu Yun.
Tay, Audrey Si Qi.
Wong, Hui Ping.
Date of Issue2005
College of Business (Nanyang Business School)
This study investigates the current usage level of nutrition labels in Singapore, reasons for referring or not referring to nutrition claims and nutrition information panels, and willingness to pay a premium for products with nutrition claims, taking population characteristics into consideration. Also investigates influence of mere presence of a nutrition claim.
Final Year Project (FYP)
Nanyang Technological University