The role of media in the genesis of a campaign : the study of three newspapers in the Speak Proper English Campaign.
Ong, Denis Jit Hong.
Goh, Puey Hie.
Koh, Yong Chia.
Date of Issue2000
College of Business (Nanyang Business School)
Our ARP attempts to shed some light on the role of print media in the genesis of a campaign. The upcoming 'Speak Proper English Campaign' was chosen as our case study and we seek to explain the media's response to current issues, the way newspapers handle messages in the genesis of a campaign, and the way these nessages are communicated to the respective audiences
DRNTU::Social sciences::Mass media
Final Year Project (FYP)
Nanyang Technological University