Impact of Electronic Commerce on the role of the middleman.
Chan, Jamie Pei Ee.
Tan, Karen Hui Ching.
Tay, Kah Yee.
Date of Issue2000
College of Business (Nanyang Business School)
More businesses are being conducted through e-commerce which provides a direct interface between the supplier and customer. Now that the supplier can communicate directly with the consumer, what will be the impact of this on the middleman? We have done an exploratory study on this topic.
DRNTU::Business::Information technology::Electronic commerce
Final Year Project (FYP)
Nanyang Technological University