Case study on the artiste management industry - OM artistes.
Muhammad Asril Ibrahim.
Goh, Li Yee.
Yue, Christine Si Hui.
Date of Issue2008
College of Business (Nanyang Business School)
This study looks into the burgeoning industry of artiste management and intensely studies one of the players in that industry. At the end of this study, recommendations were proposed to the artiste management agency in question in terms of strategy and marketing.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University