Case study on the artiste management industry - OM artistes.
Author
Muhammad Asril Ibrahim.
Goh, Li Yee.
Yue, Christine Si Hui.
Date of Issue
2008School
College of Business (Nanyang Business School)
Abstract
This study looks into the burgeoning industry of artiste management and intensely studies one of the players in that industry. At the end of this study, recommendations were proposed to the artiste management agency in question in terms of strategy and marketing.
Subject
DRNTU::Business::Industries and labor
Type
Final Year Project (FYP)
Rights
Nanyang Technological University
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