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      Case study on the artiste management industry - OM artistes.

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      NBS-REPORTS_23.pdf (203.0Kb)
      Author
      Muhammad Asril Ibrahim.
      Goh, Li Yee.
      Yue, Christine Si Hui.
      Date of Issue
      2008
      School
      College of Business (Nanyang Business School)
      Abstract
      This study looks into the burgeoning industry of artiste management and intensely studies one of the players in that industry. At the end of this study, recommendations were proposed to the artiste management agency in question in terms of strategy and marketing.
      Subject
      DRNTU::Business::Industries and labor
      Type
      Final Year Project (FYP)
      Rights
      Nanyang Technological University
      Collections
      • NBS Student Reports (FYP/IA/PA/PI)

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