Multi cue approach to country-of-origin effect.
Tan, Cheng Wen.
Yen, Chee Loong.
Date of Issue2005
College of Business (Nanyang Business School)
The study seeks to explore the Country of Origin effect in two areas. Firstly, we want to determine whether buyers of electronic goods regard COO as an important consideration during purchase. Secondly, we aim to identify similar characteristics among respondents who state that COO is an important factor.
Final Year Project (FYP)
Nanyang Technological University