Do personality traits, perceived benefits and costs, and network externality affect consumers' adoption of 3G services?
Dang, Sharon Yee Man
Date of Issue2005
College of Business (Nanyang Business School)
To determine whether Impulse Buying Tendency, Optimum Stimulation Level, Creativity, Perceived Benefits and Costs, and Network Externality will affect adoption of technology, using 3G for the emphirical study of our framework.
Final Year Project (FYP)
Nanyang Technological University