Learning about brands: a study of the changes in the nature of consumers’ brand associations over time.
Ng, Li Fen.
Tay, Felicia Si Min.
Date of Issue2005
College of Business (Nanyang Business School)
Our focus is on whether adults’ learning is dominated by benefit/value information. Our research found that the nature of brand associations indeed change as a brand becomes established. Conclusions are then drawn about how marketers should monitor and promote appropriate features of their brand as their product becomes established.
Final Year Project (FYP)
Nanyang Technological University