Web insurance: an alternative to web assurance.
Chow, Chris Boon Teck.
Date of Issue2005
College of Business (Nanyang Business School)
This paper compares web assurance and web insurance as vehicles to alleviate consumers’ online purchasing concerns. We explore web insurance as an alternative to web assurance given that prior evidence suggests web assurance might not be working as well as expected at allaying consumers’ online purchasing concerns.
Final Year Project (FYP)
Nanyang Technological University