My opinion or yours? An investigation on the effects of individual traits and group influences on the attitude-behaviour relationship.
Thong, Eileen Yong Ci.
Wang, Yun Fa.
Date of Issue2005
College of Business (Nanyang Business School)
Past research has established that attitudes are reliable predictors of future behavior. This study explores how the relationship between consumer attitudes and behaviour (purchase intention) would be affected by interpersonal influence in a group.
Final Year Project (FYP)
Nanyang Technological University