Consumers' perspectives on the use of EZ-link card for retail payments
Cao, Grace Shu Yin
Tiow, Xue Fen
Date of Issue2005
College of Business (Nanyang Business School)
This research paper outlines the study on consumers’ perspectives towards the use of ez-link card for retail payments in Singapore. It identifies the attributes consumers have and examines how these attributes differ between two groups of consumers - the users and non-users. The consumers’ perception has an impact on their adoption on the use and the marketing tactics needed to improve the likelihood of their adoption.
Final Year Project (FYP)
Nanyang Technological University