Does language fashion perceptions?
Lim, Ernest Wei Kiat.
Wong, Ka Wei.
Date of Issue2005
College of Business (Nanyang Business School)
The additional choice of language in marketing, that follows the proliferation of international commerce, triggers off an inspection on which language elicits a more favourable outcome for marketing communications. When Chinese-English bilinguals were asked to respond to different language cues, the study shows that language does indeed evoke varying attitudes.
Final Year Project (FYP)
Nanyang Technological University