Determining entry mode choice into Singapore budget hotel segment : an integrated modal approach
Loi, Heng Yang
Date of Issue2005
College of Business (Nanyang Business School)
The choice on the mode of entry into new markets has always been an important decision for every global hotel corporation. In our study, we will determine an entry mode choice for Accor's entrance into Singapore budget market based on a integrated modal approach.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University