Variety seeking in the Singapore service industry.
See, Yuat Beng.
Sim, Catherine Ung Mei.
Date of Issue2004
College of Business (Nanyang Business School)
This exploratory research looks at whether consumers display higher variety seeking tendencies in low involvement services (versus high involvement); services with hedonic elements (versus utilitarian services); hybrid services (versus non-hybrid services); standardized services (versus customized services); informal service relationship (versus formal service relationship); and services with low customer contact (versus high customer contact).
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University