Insight into the emerging male beauty salons market : image and purchase intention.
Yeo, Stella Hui Yar.
Date of Issue2004
College of Business (Nanyang Business School)
This report examines the personal and perceived social perceptions of male undergraduates towards male beauty salons patrons. It also attempts to determine whether respondents’ perceived image of male beauty salon patrons coincide with their self image and whether the respondents’ perceptions and purchase intentions are affected by society’s views.
Final Year Project (FYP)
Nanyang Technological University