McDonald's and their customers.

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Author
Loh, Chelsia Qiuxia.
Peh, Michelle.
Shen, Jane Meimei.
Date of Issue
2004
School
College of Business (Nanyang Business School)
Abstract
An in-depth analysis of McDonald's new marketing strategy - I'm Lovin' It, and the perceptions and satisfactions of consumers towards the company.
Subject
DRNTU::Business::Marketing
Type
Final Year Project (FYP)
Rights
Nanyang Technological University
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