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      McDonald's and their customers.

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      NBS-REPORTS_2156.pdf (510.4Kb)
      Author
      Loh, Chelsia Qiuxia.
      Peh, Michelle.
      Shen, Jane Meimei.
      Date of Issue
      2004
      School
      College of Business (Nanyang Business School)
      Abstract
      An in-depth analysis of McDonald's new marketing strategy - I'm Lovin' It, and the perceptions and satisfactions of consumers towards the company.
      Subject
      DRNTU::Business::Marketing
      Type
      Final Year Project (FYP)
      Rights
      Nanyang Technological University
      Collections
      • NBS Student Reports (FYP/IA/PA/PI)

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