Marketing plan of a christian-themed cafe.
Lim, Cindy Sin Yee.
Ling, Brina Sze Yin.
Mok, Melvin Chuan Jia.
Date of Issue2004
College of Business (Nanyang Business School)
This is an entrepreneurial exploratory project to devise a marketing plan for a Christian-themed caf?. It is a multi-disciplinary project, covering the fields of marketing, finance, theology and psychology. The project contributes in bridging the information gap between the fields of retailing and religion/ spirituality.
Final Year Project (FYP)
Nanyang Technological University