The role of virtual communities in promoting Electronic Commerce.
Koh, Yeow Leng.
Chia, Pei Jin.
Yeo, Hwee Lee.
Date of Issue2000
College of Business (Nanyang Business School)
In this paper we have looked at the issues of trust in virtual communities and the perceived benefits of participating in virtual communities. We have also outline a model that proposes the contributions of virtual communities to electronic commerce. The model was developed from an integration of relevant theories.
DRNTU::Business::Information technology::Electronic commerce
Final Year Project (FYP)
Nanyang Technological University