Determinants of intention to adopt mobile commerce in Singapore.
Lee, Min Min.
Liew, Wei Chong.
Seah, Winnie Sui Gek.
Date of Issue2004
College of Business (Nanyang Business School)
This project aims to identify the critical factors for mobile service acceptance, and explore services that would attract users. It also reveals the relative importance of each factor towards embracing m-commerce and examines causal relationships among variables such as subjective norms, demographics, mediators, perceived usefulness and intention to adopt m-commerce.
Final Year Project (FYP)
Nanyang Technological University