Consumer's perceptions of advertising in emerging markets.
Lim, Hui Ying.
Toh, Xin Ying.
Yeo, Reyna Yan Yi.
Date of Issue2004
College of Business (Nanyang Business School)
The research aims to provide an insight into the individual emerging market structures and the perceptions towards advertising. Emerging markets are experiencing new focus of advertising. This calls for a need for international marketers to focus on ways to communicate with the growth markets of the future.
Final Year Project (FYP)
Nanyang Technological University