Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.
Sum, Kwok Hoong.
Tay, Shing Yee.
Poon, Soak Ching.
Date of Issue2000
College of Business (Nanyang Business School)
This study extended Jones's (1991) issue-contingent model by including perceived risk concept for investigating an issue of consumer software piracy (consumer intention to purchase pirated software), and their moral judgement for the issue. Scenario-based questionnaire approach is used to gather the data and the findings yield overall support for the hypotheses.
Final Year Project (FYP)
Nanyang Technological University